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Home » 5 M’s of Advertising – Five M’s of Advertising Decisions

5 M’s of Advertising – Five M’s of Advertising Decisions

There are 5 M’s of Advertising Decisions which helps the marketer to develop better marketing strategies for the organization. Advertising is an important element of the communication mix. Communication mix is an essential part of the 4Ps of marketing mix which plays an important role in marketing decisions. So, we can say Advertising is a crucial part of this system, strategy & decision making. 

These 5M’s of advertising which helps in Major Decisions are:

  1. Mission
  2. Money
  3. Message
  4. Media
  5. Measurement

1. First M: Mission

This M i.e. Mission talks about organization, brand, or product’s advertising goals & objectives.

  • What are the objectives of Advertising?

Steps involved in setting a mission or goal or objectives:

  • Objective Setting
  • Communication Objectives
  • Sales object

2. Second M: Money

The second “M” of 5 M’s of advertising decisions consists of the following elements & characteristics.

  • Budget Decisions
  • Affordable
  • Meet objects
  • % of sales

3. Third M: Message

The 3rd M of five M’s of advertising decisions is Message. This M consists of the following elements & attributes.

  • Message Decision
  • Message Generation
  • Evaluation and Selection
  • Message execution

4. Fourth M: Media

The fourth M of 5 M’s of advertising decision is media.

Media Decision

  • Reach
  • Frequency
  • Impact
  • Media Types

5. Fifth M: Measurement

The fifth M of advertising decision is – Measurement which consists of these aspects & characteristics:

  • Advertise evaluation
  • Communication Impact
  • Sales Impact

This is all about the 5M’s of Advertising decisions.