Below is the list of top and best advertising books. This includes reference books and textbooks for Advertising or Advertisement written by renowned international and Indian authors.
You will find detailed information about Advertising books with name of Authors, Edition of the book and name of the Publisher.
These books are useful to MBA, MCA (Management), MMM, BBA, B Com and M Com students for exam preparation as well as knowledge enhancement.
List of Advertising Books – Reference Books & Textbooks
Advertising
Author of the Book: Daniel Yadin, Frank Jefkins School of Public Relations & Frank Jefkins, Frank Jefkins School of Public
Edition of the Book: 4th edition (Published in 2002)
No. of Pages: 416 approx.
Publisher of the Book: Pearson Education India
Scientific Advertising reference book by Hopkins
Written in the year 1927, reprinted in 2016 but still relevant and useful book for marketing people.
Author of the book: Claude Hopkins
Edition of the Book:
No. of Pages: 116 approx.
Publisher of the Book: Ingram short title
Advertising & Integrated Brand Promotion by Allen
Author of the book: Chris Allen, Richard Semenik, Thomas O’Guinn
No. of Pages: 448 approx.
Publisher of the Book: CENGAGE Learning Custom Publishing
Advertising and Promotion reference book by Belch
Author: George E Belch, Keyoor Purani, Michael A Belch
Publisher: Tata McGraw-Hill Education
Tested Advertising Methods
Author: John Caples
Publisher: Prentice Hall
Publication Year: 1998
Price Rs. 900 Approx
Advertising Management reference book by Batra
Author(s): Batra, R./ Myers, J. G./ Aaker, D. A.
Publisher: PHI Learning
Advertising Management: Concepts & Cases
Author(s): Mohan, Manendra
Publisher: Tata McGraw Hill (TMH)
Advertising, Sales & Promotion Management
Author(s): Chunawalla, S. A.
Publisher: Himalaya Publishing House
Advertising: Principles And Practice
Author(s): Wells, W./ Moriarty, S./ Burnett,
Publisher: Pearson Education
Advertising: Principles And Practice
Author(s): Wells, W./ Moriarty, S./ Burnett, N
Publisher: PHI Learning
Contemporary Advertising reference book by Arens
Author(s): Arens, W. F.
Publisher: Tata McGraw Hill (TMH)
Foundations Of Advertising: Theory & Practice
Author(s): Chunawalla, S. A/ Sethia, K. C.
Publisher: Himalaya Publishing House
Kleppners Advertising Procedure
Author(s): Lane, W. R./ King K. W./ Russell, J. T.
Publisher: Pearson Education
Reference book by Ogilvy On Advertising
Author(s): Ogilvy, David
Publisher: Vintage
This is all about reference books & textbooks of advertising & advertisement management.