Selective perception theory serves as the basis for the effectiveness of placebos. It is based on the idea that humans will act based on the… Read More »Selective perception theory – Meaning & Explanation
Diversity of Consumer Behaviour mainly studies the variety of nature of Consumer, their characteristics, preferences and change. Consumers are diverse in nature. They can be… Read More »Diversity of Consumer Behaviour
Pioneer behaviourists Ivan Pavlov and Jon B. Watson insist that it is advisable and fruitful to study the behaviour of the human being which is… Read More »Behavioural Framework of Organizational Behaviour
The term Strategy is derived from the Greek work Strategos in the 18th Century. The strategy has a background of Military for its Origin or… Read More »Military Origins of Strategy
This post covers the previous year’s Product & Brand Management Question Papers set. For making these sets, we have referred previous years Pune University PBM… Read More »Product And Brand Management Question Papers