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List of Best Books for Integrated Marketing Communications

Below said is the list of Best books for Integrated Marketing Communications. This list of IMC books consists of Textbooks & Reference Books for Integrated Marketing Communications with the author’s name, edition, pages, price and Publisher details. This list of Best Books for Integrated Marketing Communications will help students of MBA, BBA, Mcom, Bcom, MMS, PGDM and other management streams to understand and learn concepts of IMC.

Advertising and Promotion: An Integrated Marketing Communications Perspective (SIE)

Rating: 4 out of 5.

Author: George E Belch, Michael A Belch, Keyoor Purani

Publisher: McGraw Hill Education

Pages: 1064 pages

Where to buy: Amazon

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Rating: 4.5 out of 5.

Author: Terence A. Shimp, J. Craig Andrews

Publisher: South West Cingage Learning

Pages: 1064 pages

Topics Covered:

  1. IMC practice & environment
  2. IMC Fundamentals: Planning & Decisions
  3. Advertising Management & New Choices
  4. Sales Promotion Management
  5. Other IMC Tools

Advertising and Integrated Marketing Communications

Rating: 4.5 out of 5.

Author: Kruti Shah

Publisher: McGraw Hill Education

Pages: 725 approx.

Topics Covered:

  1. Understanding Integrated Marketing Communication
  2. The IMC Programme Situational Analysis
  3. Advertising
  4. Other Promotion Tools
  5. Media Planning and Strategy
  6. Budgets, Objectives and Evaluation

Buy At Amazon

Integrated Advertising, Promotion, and Marketing Communications

Rating: 4 out of 5.

Author: Kenneth E. Clow, Donald Baack

Publisher: Pearson

Pages: 500 approx.

Topics Covered:

  1. The IMC Foundation
  2. IMC Advertising Tools
  3. Digital & Alternative Marketing
  4. IMC Promotion Tools
  5. IMC Ethics, Regulation & Evaluation

Making Marketing Music: Integrated Marketing Communications at Work

Author: Chintamani Rao 

Publisher: Bloomsbury India

Integrated Marketing Communications: Putting It Together & Making It Work

Authors: Don Schultz , Stanley Tannenbaum , Robert Lauterborn

Publisher: McGraw-Hill Education

Advertising Management book by Batra

Authors: Batra R./ Myers, J. G./ Aaker, D. A.

Publisher: PHI Learning

Advertising Management: Concepts & Cases

Authors: Mohan, Manendra

Publisher: Tata McGraw Hill ( TMH )

Advertising, Sales & Promotion Management

Authors: Chunawalla, S. A.

Edition: 4th revised edition

Publisher: Himalaya Publishing House

Advertising: Principles And Practice

Authors: Wells, W./ Moriarty, S./ Burnett

Publisher: Pearson Education

Advertising: Principles And Practice

Authors: Wells, W./ Moriarty, S./ Burnett

Publisher: PHI Learning

This is all about the list of textbooks and reference books for IMC. You may also like to explore list of books for other management subjects.

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