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Home » Brand Management MCQ With Answers (Updated in 2021)

Brand Management MCQ With Answers (Updated in 2021)

Here you can find Brand Management MCQ with Answers updated in 2021. These product and branding Multiple Choice Questions are objective type questions that can be used for NET, SET, Ph D entrance exam or college & school exam preparation or knowledge enhancement.

These Brand Management MCQs will help students and researchers of MBA, MCA, MMS, PGDM, BBA, BCom, MCom and other streams for an in-depth understanding of the subject. These MCQ can also be used for brand and product management subject.

______ refers to a brands objective i.e functional attributes in relation to other brands.

a. Brand position

b. Product position

c. Brand relationship

d. Both a and b

View Answer

d. Both a and b

______ defines what the brand thinks about the consumer, as per the consumer.

a. Brand attitude

b. Brand positioning

c. Brand relationship

d. Brand image

View Answer

a. Brand attitude

______ includes two aspects of a brand – its associations and its personality.

a. Brand attitude

b. Brand positioning

c. Brand relationship

d. Brand image

View Answer

d. Brand image

______ includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.

a. Brand attitude

b. Brand Associations

c. Brand relationship

d. Brand image

View Answer

b. Brand Associations

______ includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.

a. Brand attitude

b. Brand Image

c. Brand Symbol

d. Brand Positioning

View Answer

c. Brand Symbol

______ can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.

a. Brand Comparison

b. Cannibalization

c. Positioning

d. Brand Associations

View Answer

b. Cannibalization

A marketer needs to understand that some ‘general traits’ of a brand name are ______

a. Easy to recognize

b. Easy to pronounce

c. Easy to memorize or recall

d. All of the above

e. None of the above

View Answer

d. All of the above

Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of ______

a. Descriptive Brand Name

b. Suggestive brand name

c. Free Standing brand name

d. None of the above

View Answer

a. Descriptive Brand Name

Kadak, Xerox, Exxon, Fidji are examples of ______

a. Free Standing brand name

b. Descriptive Brand Name

c. Suggestive brand name

d. Both b and c

View Answer

a. Free Standing brand name

Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim are examples of ______

a. Descriptive Brand Name

b. Suggestive brand name

c. Free Standing brand name

d. None of the above

View Answer

b. Suggestive brand name

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