This post covers top 20 Consumer Behaviour MCQ With Answers. These latest updated CB multiple choice questions are useful for MBA, MMS, PGDM, MMM, BBA, Mcom, B Com, and other management students. Students & researchers preparing for NET, SET and Ph D entrance exam can also practice these Consumer behaviour MCQ questions for better score.
The buying process starts when the buyer recognizes a _____
A. Product or Service
B. Shop or Market
C. Need or Problem
D. Money or Status
View Answer
C. Need or Problem
If performance meets consumer expectations, the consumer is _________.
A. Satisfied
B. Dissatisfied
C. Delighted
D. Happy
View Answer
A. Satisfied
CDM stands for ________
A. Consumer Development Model
B. Consumer Decision Mix
C. Consumer Decision Making
D. Consumer Development Matrix
View Answer
C. Consumer Decision Making
First stage in the basic model of Consumer Decision Making is ______
A. Purchase
B. Information Search
C. Need
D. Evaluation of alternatives
View Answer
C. Need
Second stage in the Consumer Decision Making model is ______
A. Need
B. Information Search
C. Evaluation of alternatives
D. Purchase
View Answer
B. Information Search
The final stage in the Consumer Decision Making model is ______
A. Pre-purchase
B. Post-purchase
C. Evaluation of alternatives
D. Purchase
View Answer
B. Post-purchase
The customer or consumer is __________when actual performance exceeds the expected performance of the product.
A. Happy
B. Satisfied
C. Disatisfied
D. Delighted
View Answer
D. Delighted
Parents buy toys or gifts for their children. This act is considered as _______ in the buying process.
A. Buyer
B. Decider
C. Maintainer
D. All of the above
View Answer
D. All of the above
When goods and services are purchased for use in the production or assembling of products that are sold and supplied to others is known as ______
A. Individual Buyer Behaviour
B. Business Buyer Behaviour
C. Consumer Buyer Behaviour
D. Secondary Buyer Behaviour
View Answer
B. Business Buyer Behaviour
_____________is displayed by a person while buying milk.
A. Selective Buying Behaviour
B. Routinized buying behaviour
C. Extnsive buying behaviour
D. Credence buying behaviour
View Answer
B. Routinized buying behaviour
___________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
A. Organizational Behaviour
B. Consumer Behaviour
C. Business Behaviour
D. Behavioural Segmentation
View Answer
A. Organizational Behaviour
Soft drinks, ice creams, chocolates and biscuits are products that fall under ________ buy category
A. impulsive
B. deliberate
C. convective
D. corrective
View Answer
A. impulsive
_______ involves no decision making at all.
A. Limited CDM
B. Extended CDM
C. Habitual CDM
D. All of the above
View Answer
C. Habitual CDM
_________ refers to limited search by consumer before taking decision.
A. Extended CDM
B. Nominal CDM
C. Habitual CDM
D. Limited CDM
View Answer
D. Limited CDM
_________ reflects a high level of purchase involvement.
A. Extended CDM
B. Limited CDM
C. Habitual CDM
D. Nominal CDM
View Answer
A. Extended CDM
Information search can be explained in terms of ______
A. degree
B. direction
C. sequence
D. all of the above
View Answer
D. all of the above
_________ reflects a high level of purchase involvement.
A. Extended CDM
B. Limited CDM
C. Habitual CDM
D. Nominal CDM
View Answer
A. Extended CDM
_________ where consumers look for quality in brands when shopping.
A. Brand conscious style
B. Novelty oriented style
C. Quality oriented style
D. Pleasure oriented style
View Answer
C. Quality oriented style
Consumers in __________ are brand conscious because of the prestige associated with these brands
A. Impulsive style
B. Pleasure oriented activity
C. Quality oriented style
D. Brand conscious style
View Answer
D. Brand conscious style
______ refers a small section of consumers who want to try and experiment with new products and new variants of existing products.
A. Novelty oriented style
B. Pleasure oriented activity
C. Impulsive style
D. Quality oriented style
View Answer
A. Novelty oriented style
This style attempts to focus on the best power gain not just the price but enhanced price performance equation.
A. Loyalty style of shopping
B. Value for money style
C. Novelty oriented style
D. Quality oriented style
View Answer
B. Value for money style
This type of consumer buys without much analysis or information.
.
A. Shopping as a fun
B. Pleasure oriented activity
C. Loyalty style of shopping
D. Impulsive style
View Answer
D. Impulsive style
The confusion arises out of the fact that consumers don’t understand the technological terms and information. This is an example of _______
A. Impulsive style of buying
B. Shopping style under information overload
C. Shopping as a fun or pleasure oriented activity
D. Novelty oriented style of buying
View Answer
B. Shopping style under information overload
_____ refers to the consumer who even stick to the brand across product categories brought over a period of time.
A. Value for money style
B. Quality oriented style
C. Loyalty style of shopping
D. Brand conscious style
View Answer
C. Loyalty style of shopping
This is all about solved MCQ on consumer buying behaviour.
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