Personal Consumer and Organizational Consumer are the two main categories of Consumers. We can divide consumers as per the use and requirement of products and services and their use or purpose of buying the things.
After reading this article you may get the answer to the question – What is the difference between Personal Consumer and Organizational Consumer with the help of following points.
Personal Consumer Vs. Organisational Consumer
Purpose:
Personal Consumer: Personal Use Purpose
Buying Goods or Services for your own use or for family or friends. (For Personal Use.)
Organizational Consumer: Business Purpose
A business, Government, Organizations (Including both profit and non-profit) or agencies buying Goods or services for the organization to function. (Many times for a resale purpose.)
Quantity
Personal Consumer: Less Quantity in Numbers
Organizational Consumer: More Quantity in Numbers
Price per unit
Personal Consumer: More Price Per Unit
Organizational Consumer: Less Price Per Unit
Price (Total)
Personal Consumer: Less Total Price
Organizational Consumer: More Total Price
Purchase of final product for
Personal Consumer: personal use
Organizational Consumer: Raw Materials, Other required things for Manufacturing or Reselling
Buying Frequency
Personal Consumer: Less buying frequesncy
Organizational Consumer: More buying frency
Factors affecting
Personal Consumer: Individual Needs and Budget factors
Organizational Consumer: Market Needs, Demand, Profit, Resources etc. factors
Need and influence to buy
Personal Consumer: Ads or other factors can influence to buy Unnecessary or Unneeded products
Organizational Consumer: Much harder to buy unneeded products
Bulk Buys
Personal Consumer: No bulk buys
Organizational Consumer: Yes. Buys in bulk
Freedom to purchase
Personal Consumer: More freedom to purchase
More Freedom to purchase various products
Organizational Consumer: Less freedom to purchase
Cannot purchase a variety of products (Generally, Purchase products as per the requirement of the organization
These are some basic points to understand the difference between Personal consumer and Organizational consumer.
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