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International Marketing MCQ with Answers (Updated 2021)

This consists of sources of data and procedures of obtaining data.

A. International marketing data service

B. International marketing information system

C. International marketing intelligence system

D. International marketing artificial intelligence

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C. International marketing intelligence system

__________is an integrated and comprehensive network of information relating to all areas of international business having a direct or indirect bearing on marketing.

A. International marketing data service

B. International marketing information system

C. International marketing intelligence system

D. International marketing artificial intelligence

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B. International marketing information system

_________is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.

A. Business analytics

B. Marketing research

C. Marketing survey

D. Marketing information system

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B. Marketing research

Large type of exporter will choose ______ type of distribution channel.

A. Exclusive

B. Inclusive

C. Indirect

D. Direct

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D. Direct

The term green Marketing in International Marketing is related to ________

A. Influence of green color on marketing decisions

B. Environmental concerns and protection

C. Marketing of Natural Farming

D. Green house effect

View Answer

B. Environmental concerns and protection

This is all about International Marketing Multiple Choice Questions (MCQ). These MCQs also can be used for Global Marketing or Multinational Marketing subjects.

Books Referred:

  1. International Business By P. Subba Rao
  2. International Marketing by Philip Cateora
  3. International Marketing by Elena Horská

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