Marketing 4.0 MCQ with Answers (Updated)

_____________is a marketing approach that combines online and offline interaction between companies and customers.

a. Marketing 2.0

b. Marketing 4.0

c. Marketing 1.0

d. Marketing 3.0

Amazon-inspired __________ from India, is an example of clone business.

a. Shopclues

b. Flipkart

c. OYO

d. Jio

When the market supplies the ideas, and companies or marketers commercialize the ideas is known as _____ innovation

a. Horizontal

b. Parallel

c. Upward

d. Vertical

Today, most customers believe more in the ___________ than in marketing communications.

a. Z-Factor

b. F-Factor

c. X-Factor

d. D-Factor

Apple’s iTunes has been disrupted by _____ and its music-streaming business model.

a. Amazon Music

b. Spotify

c. Gaanaa

d. Play Music

Marketing 4.0 deals with a major shift from ________

a. product-driven marketing to customer-centric marketing to ultimately human-centric marketing

b. Product-driven to customer – centric approach of marketing

c. 7P’s of marketing to 4 P’s of integrated marketing

d. Traditional to digital where Online Meets Offline, Style meets Substance

Today, __________ are the new segments.

a. Customers

b. Competitors

c. Communities

d. Companies

Similar to Facebook, customers will have the decision to either “confirm” or “ignore” the friend requests. This demonstrates the _________ relationship between brands and customers.

a. Transactional

b. Legal

c. Horizontal

d. Vertical

__________ should be redefined as the four C’s i.e. co-creation, currency, communal activation, and conversation.

a. Marketing Mix

b. Extended P’s of Marketing ix

c. Marketing Myopia

d. Advertising

In the digital economy, _______ is the new product development strategy.

a. Conversation

b. Co-creation

c. Communal Activation

d. Consistency

The concept of pricing is also evolving in the digital era from standardized to _______ pricing.

a. Affordable

b. Nonstandardised

c. Dynamic

d. Online