Explore top 80 Marketing 4.0 MCQ with Answers. These are Multiple Choice Questions on Marketing 4.0 with solutions useful for the preparation of UGC NET, SET, Ph. D exam, Useful for students of MBA, MCA, BBA, BCA, MMS, PGDM, PGDBM, and other management courses for practice & exam preparation. These multiple-choice questions are updated recently.
In Marketing 4.0 – Power Shifts to the Connected Customers from Exclusive to _________
a. Exhaustive
b. Inclusive
c. Selective
d. Normal
View Answer
b. Inclusive
_________, which brought connectivity and transparency to our lives, has been largely responsible for these power shifts of today’s Marketing 4.0 world.
a. WiFi
b. The internet
c. Transportation
d. Virtual Reality
View Answer
b. The internet
In Marketing 4.0 – Power Shifts to the Connected Customers from Vertical to __________
a. Global
b. Diagonal
c. Horizontal
d. International
View Answer
c. Horizontal
In Marketing 4.0 – Power Shifts to the Connected Customers from Individual to __________
a. Social
b. Group
c. Collective
d. Rational
View Answer
a. Social
The flow of innovation from companies to the market is known as _____
a. Horizontal
b. Parallel
c. Upward
d. Vertical
View Answer
d. Vertical
In today’s era of Power Shifts to the Connected Customers, even millionaires Bill Gates and Mark Zuckerberg were aware of the need for economic_________
a. Exclusivity
b. Inclusivity
c. Collectivity
d. Connectivity
View Answer
b. Inclusivity
In the recent period, with industry 4.0 and marketing 4.0 revolution, we are also seeing how a vertical power structure has been diluted by a more ___________ force.
a. Transitional
b. Powerful
c. Horizontal
d. Central
View Answer
c. Horizontal
In the era of Marketing 4.0, the power shift also influences people and the power lies not with individuals but with ________.
a. Social Groups
b. Government
c. Media
d. Corporate
View Answer
a. Social Groups
__________ about brands are now more credible than targeted advertising campaigns.
a. Mass Advertising
b. Brand Image
c. Random ads
d. Random conversations
View Answer
d. Random conversations
Economic powers are no longer concentrated but are more evenly distributed. This suggests economic shift is from ________
a. Inclusive to Exclusive
b. Exclusive to Inclusive
c. Exclusive to Vertical
d. None of the above
View Answer
b. Exclusive to Inclusive
The product-driven marketing is also known as _______
A. Marketing 1.0
B. Marketing 2.0
C. Marketing 3.0
D. Marketing 4.0
View Answer
A. Marketing 1.0
Guiding customers throughout their journey from awareness to advocacy is ______
A. Marketing 1.0
B. Marketing 2.0
C. Marketing 3.0
D. Marketing 4.0
View Answer
D. Marketing 4.0
_______ is NOT one of the best ways to promote a business with
social media.
A. Choosing the right tone
B. Working with a plan
C. Deleting negative comments
D. Using relevant hashtags
View Answer
C. Deleting negative comments
_______ has been largely responsible for power shift mentioned in marketing 4.0 book.
A. Mobile
B. Internet
C. Globalization
D. Artificial Intelligence
View Answer
B. Internet
The old political, economic, socio-cultural & religious standards of civilization are being replaced by _______
A. Lateral & selective set of social standards
B. Parallel & collective set of social standards
C. Exclusive & vertical set of social standards
D. Inclusive & horizontal set of social standards
View Answer
D. Inclusive & horizontal set of social standards
Now the power lies not with individuals but with ________.
A. Governments
B. Internet providers
C. Social groups
D. Marketers
View Answer
C. Social groups
At the macro level, the world is moving from hegemony to _______
A. Multilateral power structure
B. Unilateral power structure
C. Accumulative power structure
D. Centralised power structure
View Answer
A. Multilateral power structure
________ are now more credible than targeted advertising campaigns.
A. Mass marketing
B. Random conversations
C. Online CPC adverting
D. OTT ads
View Answer
B. Random conversations
Marketing 3.0 is all about the shift from ______
A. Human-centric to customer-centric marketing
B. Customer-centric to human-centric marketing
C. Product-centric to customer-centric marketing
D. Product centric human-centric marketing
View Answer
B. Customer-centric to human-centric marketing
_____ are the most influential segments in the digital era.
A. YMN
B. WVN
C. YWN
D. UWN
View Answer
C. YWN (Young, Women & Netizens)
_____________is a marketing approach that combines online and offline interaction between companies and customers.
a. Marketing 2.0
b. Marketing 4.0
c. Marketing 1.0
d. Marketing 3.0
View Answer
b. Marketing 4.0
Amazon-inspired __________ from India, is an example of clone business.
a. Shopclues
b. Flipkart
c. OYO
d. Jio
View Answer
b. Flipkart
When the market supplies the ideas, and companies or marketers commercialize the ideas is known as _____ innovation
a. Horizontal
b. Parallel
c. Upward
d. Vertical
View Answer
d. Horizontal
Today, most customers believe more in the ___________ than in marketing communications.
a. Z-Factor
b. F-Factor
c. X-Factor
d. D-Factor
View Answer
b. F-Factor
Apple’s iTunes has been disrupted by _____ and its music-streaming business model.
a. Amazon Music
b. Spotify
c. Gaanaa
d. Play Music
View Answer
b. Spotify
Marketing 4.0 deals with a major shift from ________
a. product-driven marketing to customer-centric marketing to ultimately human-centric marketing
b. Product-driven to customer – centric approach of marketing
c. 7P’s of marketing to 4 P’s of integrated marketing
d. Traditional to digital where Online Meets Offline, Style meets Substance
View Answer
d. Traditional to digital where Online Meets Offline, Style Meets Substance
Today, __________ are the new segments.
a. Customers
b. Competitors
c. Communities
d. Companies
View Answer
c. Communities
Similar to Facebook, customers will have the decision to either “confirm” or “ignore” the friend requests. This demonstrates the _________ relationship between brands and customers.
a. Transactional
b. Legal
c. Horizontal
d. Vertical
View Answer
c. Horizontal
__________ should be redefined as the four C’s i.e. co-creation, currency, communal activation, and conversation.
a. Marketing Mix
b. Extended P’s of Marketing ix
c. Marketing Myopia
d. Advertising
View Answer
a. Marketing Mix
In the digital economy, _______ is the new product development strategy.
a. Conversation
b. Co-creation
c. Communal Activation
d. Consistency
View Answer
b. Co-creation
The concept of pricing is also evolving in the digital era from standardized to _______ pricing.
a. Affordable
b. Nonstandardised
c. Dynamic
d. Online
View Answer
c. Dynamic
Marketing 4.0 in the Digital Economy
_____ is known as the father of Digital Marketing.
A. Kevin Lane Keller
B. Philip Kotler
C. Peter Drucker
D. Bruce Clay India
View Answer
B. Philip Kotler
The term digital marketing was first used in the ______
A. 1970s
B. 1980s
C. 1990s
D. 2000s
View Answer
C. 1990s
In the digital economy, _______ is the new product development strategy
A. Consistency
B. Communal Activation
C. Conversation
D. Co-creation
View Answer
D. Co-creation
The reason why Marketing 4.0 in digital era stresses upon moving away from Segmentation & targeting is because these practices are based on _______ made by marketers.
A. Multilateral Decisions
B. Bilateral Decisions
C. Lateral Decisions
D. Unilateral Decisions
View Answer
D. Unilateral Decisions
_______ is the best way to make money digitally.
A. Generating good marketing ideas
B. Working 24×7 all days
C. Having products on your website
D. Selling good products & services
View Answer
C. Having products on your website
Permission marketing was introduced by ________.
A. Philip Kotler
B. Seth Godin
C. Bruce Clay
D. Jonathan Abrams
View Answer
B. Seth Godin
The character of the brand is its ______
A. Indictment
B. Frivolity
C. raison d’être
D. ineptness
_________ are now more credible than targeted advertising
campaigns.
A. Random conversations about brands
B. Brand Image about brands
C. Random ads about brands
D. Mass Advertising about brands
View Answer
A. Random conversations
In the process of transition from Traditional to Digital Marketing, the marketing function is moving from Segmentation & Targeting to _______
A. Enriching the customer experience
B. Customer delight
C. Customer Satisfaction
D. Customer Community Confirmation
View Answer
D. Customer Community Confirmation
In Digital Economy, the market is moving from brand positioning & differentiation to brand clarification of _____
A. Characters & codes
B. Value & benefits
C. Image & equity
D. Features & attributes
View Answer
A. Characters & codes
_______ is the examples of digital marketing.
- I. Social Media Optimization (SMO)
- II. Search Engine Optimisation (SEO)
- III. Social Media Marketing (SMM)
- IV. Search Engine Marketing (SEM)
A. Both I & III
B. Both II & IV
C. II, III & IV
D. I, II, III & IV
View Answer
D. I, II, III & IV
In the present context, a brand positioning by the companies would be considered as corporate posturing, unless there is a/an ______
A. Approval by certain group of customers
B. Endorsement by influencers
C. Commitment by the company to comply
D. Community-driven consensus
View Answer
D. Community-driven consensus
_______ are considered as the new segments in today’s Digital era.
A. People
B. Society
C. Communities
D. Social media
View Answer
C. Communities
Amazon inspired Indian E-commerce company ______ is an example of clone business.
A. OYO
B. Flipkart
C. Shopclues
D. Zomato
View Answer
B. Flipkart
__________ should be redefined as the four C’s i.e. Co-creation, Currency, Communal Activation, and Conversation.
A. Extended P’s of Marketing mix
B. Marketing Mix
C. Customer Relationship Management (CRM)
D. Promotion Mix
View Answer
B. Marketing Mix
________ has been disrupted by spotify’s music-streaming business model.
A. YouTube Music
B. Amazon Music
C. Gaana
D. Apple’s iTunes
View Answer
D. Apple’s iTunes
The concept of pricing is also evolving in the digital era from standardized to ________.
A. Discounted Pricing
B. Dynamic Pricing
C. Static Pricing
D. Online Pricing
View Answer
B. Dynamic Pricing
Digital Marketing revolves around these 5D’s digital devices, digital platforms, digital media, _________ , and digital technology.
A. Database
C. Digital Watches
B. Digital Data
D. Digital Wears
View Answer
B. Digital Data
In today’s era of Power Shifts to the Connected Customers, even millionaires Bill Gates and Mark Zuckerberg were aware of the need for economic_________
A. Collectivity
B. Exclusivity
C. Connectivity
D. Inclusivity
View Answer
D. Inclusivity
When the market supplies the ideas, and companies or marketers commercialize the ideas is known as _______
A. Upward Innovation
B. Vertical Innovation
C. Horizontal Innovation
D. Parallel Innovation
View Answer
C. Horizontal Innovation
Marketing Productivity Metrics
In Marketing 4.0 PAR stands for______
A. Product Auction Rate
B. Purchase Action Ratio
C. Product Advocacy Ratio
D. Purchase Activity Report
View Answer
B. Purchase Action Ratio
In Marketing 4.0, the term BAR refers to __
A. Brand Action Ratio
B. Brand Activity Ratio
C. Brand Auction Rate
D. Brand Advocacy Ratio
View Answer
Answer: D. Brand Advocacy Ratio
In industries with higher customer engagement and a long purchase cycle, __
A. Awareness alone sometimes leads to purchase
B. Awareness is only the beginning of the job
C. Awareness has no role in the purchase activity
D. Awareness is is only the last stage of the job
View Answer
Answer: B. Awareness is only the beginning of the job
In industries that have low customer engagement and a long purchase cycle, __
A. Awareness alone sometimes leads to purchase
B. Awareness is only the beginning of the job
C. Awareness has no role in the purchase activity
D. Awareness is is only the last stage of the job
View Answer
Answer: A. Awareness alone sometimes leads to purchase
A large number of divided customers is reflected in a __ loyalty index.
A. Zero
B. Low
C. High
D. All of the above
View Answer
Answer: C. High
Metrics such as awareness and advocacy, however, have inherent weaknesses; deep focus __ to reach the goal.
A. More on the outcome rather than the process
B. More on the process rather than the outcome
C. Neither outcome nor the process
D. Outcome and process equally
View Answer
Answer: A. More on the outcome rather than the process
_____ measures how well companies convert brand awareness into brand purchase.
A. BAR
B. PAR
C. A1
D. A4
View Answer
Answer: B. PAR
______ measures how good companies convert brand awareness into brand advocacy.
A. BAR
B. PAR
C. A1
D. A4
View Answer
Answer: A. BAR
From a population of 100, If brand X is spontaneously recalled by 90 people, out of that 90, only 18 people end up buying the brand and only 9 spontaneously recommend the brand, the PAR for brand X is _____
A. 0.18
B. 0.1
C. 0.2
D. 0.09
View Answer
Answer: C. 0.2
If PAR value for brand ABC is 0.2 and awareness is 0.9, then it performs ____
A. excellent
B. poorly
C. far better than any other competitors
D. perfectly
View Answer
Answer: B. poorly
_____ calculates as the number of percentage of people in the market who purchased the brand.
A. Brand advocacy ratio
B. Purchase action ratio
C. People action ratio
D. ROE
View Answer
B. Purchase action ratio
____ calculates as the number of percentage of people in the market who spontaneously recommend the brand to others.
A. Brand advocacy ratio
B. Purchase action ratio
C. People action ratio
D. ROE
View Answer
Answer: B. Brand advocacy ratio
______ measures how much profit a company generates with equity share holders have invested.
A. BAR
B. PAR
C. ROE
D. ROMI
View Answer
Answer: C. ROE
____ allow marketers to measure the productivity of their spending particularly for generating brand awareness.
A. ROE and ROI
B. ROMI
C. PAR and BAR
D. 5A’s
View Answer
Answer: C. PAR and BAR
ROMI stands for ______
A. Rate of marketing investment
B. Ratio of marketing investment
C. Risk on marketing investment
D. Return on marketing investment
View Answer
Answer: D. Return on marketing investment
In a DuPont analysis, _______ is NOT seen as a part of ROE.
A. Asset use efficiency
B. Advocacy
C. Profitability
D. Financial leverage
View Answer
Answer: B. Advocacy
Marketers should measure ft conversion rate from _______to advocacy.
A. Act
B. Appeal
C. Awareness
D. Ask
View Answer
Answer: C. Awareness
A low conversion rate from aware to appeal for a brand reflects low customer
A. curiosity
B. attraction
C. commitment
D. affinity
View Answer
Answer: B. attraction
A low conversion rate from appeal to ask for a brand is a sign of low customer _____
A. curiosity
B. attraction
C. commitment
D. affinity
View Answer
Answer: A. Curiosity
A low conversion rate from ask to act for a brand indicates low _
A. curiosity
B. attraction
C. commitment
D. affinity
View Answer
Answer: C. Commitment
A low conversion rate from act to advocate for a brand indicates low _
A. curiosity
B. attraction
C. commitment
D. affinity
View Answer
Answer: D. affinity
Chapter: Human Centric Marketing for Brand Attraction
Driven by core values, human-centric brands treat customers as ______
A. Users
B. Masters
C. Exploiters
D. Friends
View Answer
D. Friends
In the Human-Centric approach for Brand Attraction, the marketers need to create brands with following three characteristics:
A. Approachable, likable & vulnerable
B. Accountable, responsible & Humanitarian
C. Accessible, personal & ethical
D. Affordable, applicable & utilitarian
View Answer
A. Approachable, likable & vulnerable
Today’s customers like the brands to be less intimidating, authentic, honest and which _______
A. Shows great attributes
B. Offers benefits beyond expectations
C. Gives hopes to solve problems
D. Admit their flaws
View Answer
D. Admit their flaws
Customers build communities to strengthen their position as they feel vulnerable to marketing ploys. This is because marketers often forget the _________ of customers
A. Human side
B. Ethical side
C.Emotional side
D. Psychological side
View Answer
A. Human
Marketers need to adapt to the new reality that ‘The customer preferences have manifested in the digital era’ and hence create brands that behave like _____
A. Slaves
B. Humans
C. Machines
D. Robots
View Answer
B. Humans
Upcoming MCQs:
Chapter 2: The Paradoxes of Marketing to Connected Customers
Chapter 3: The Influential Digital Subcultures
Chapter 5: The New Customer Path
Chapter 7: Industry Archetypes & Best Practices
Chapter 8: Human Centric Marketing for Brand Attraction
Chapter 9: Content Marketing for Brand Curiosity
Chapter 10: Omnichannel Marketing for Brand Commitment
Chapter 11: Engagement Marketing for Brand Affinity
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