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Home » Top 80 Marketing 4.0 MCQ with Answers (Updated)

Top 80 Marketing 4.0 MCQ with Answers (Updated)

Explore top 80 Marketing 4.0 MCQ with Answers. These are Multiple Choice Questions on Marketing 4.0 with solutions useful for the preparation of UGC NET, SET, Ph. D exam, Useful for students of MBA, MCA, BBA, BCA, MMS, PGDM, PGDBM, and other management courses for practice & exam preparation. These multiple-choice questions are updated recently.

In Marketing 4.0 – Power Shifts to the Connected Customers from Exclusive to _________

a. Exhaustive

b. Inclusive

c. Selective

d. Normal

View Answer

b. Inclusive

_________, which brought connectivity and transparency to our lives, has been largely responsible for these power shifts of today’s Marketing 4.0 world.

a. WiFi

b. The internet

c. Transportation

d. Virtual Reality

View Answer

b. The internet

In Marketing 4.0 – Power Shifts to the Connected Customers from Vertical to __________

a. Global

b. Diagonal

c. Horizontal

d. International

View Answer

c. Horizontal

In Marketing 4.0 – Power Shifts to the Connected Customers from Individual to __________

a. Social

b. Group

c. Collective

d. Rational

View Answer

a. Social

The flow of innovation from companies to the market is known as _____

a. Horizontal

b. Parallel

c. Upward

d. Vertical

View Answer

d. Vertical

In today’s era of Power Shifts to the Connected Customers, even millionaires Bill Gates and Mark Zuckerberg were aware of the need for economic_________

a. Exclusivity

b. Inclusivity

c. Collectivity

d. Connectivity

View Answer

b. Inclusivity

In the recent period, with industry 4.0 and marketing 4.0 revolution, we are also seeing how a vertical power structure has been diluted by a more ___________ force.

a. Transitional

b. Powerful

c. Horizontal

d. Central

View Answer

c. Horizontal

In the era of Marketing 4.0, the power shift also influences people and the power lies not with individuals but with ________.

a. Social Groups

b. Government

c. Media

d. Corporate

View Answer

a. Social Groups

__________ about brands are now more credible than targeted advertising campaigns.

a. Mass Advertising

b. Brand Image

c. Random ads

d. Random conversations

View Answer

d. Random conversations

Economic powers are no longer concentrated but are more evenly distributed. This suggests economic shift is from ________

a. Inclusive to Exclusive

b. Exclusive to Inclusive

c. Exclusive to Vertical

d. None of the above

View Answer

b. Exclusive to Inclusive

The product-driven marketing is also known as _______

A. Marketing 1.0

B. Marketing 2.0

C. Marketing 3.0

D. Marketing 4.0

View Answer

A. Marketing 1.0

Guiding customers throughout their journey from awareness to advocacy is ______

A. Marketing 1.0

B. Marketing 2.0

C. Marketing 3.0

D. Marketing 4.0

View Answer

D. Marketing 4.0

_______ is NOT one of the best ways to promote a business with
social media.

A. Choosing the right tone

B. Working with a plan

C. Deleting negative comments

D. Using relevant hashtags

View Answer

C. Deleting negative comments

_______ has been largely responsible for power shift mentioned in marketing 4.0 book.

A. Mobile

B. Internet

C. Globalization

D. Artificial Intelligence

View Answer

B. Internet

The old political, economic, socio-cultural & religious standards of civilization are being replaced by _______

A. Lateral & selective set of social standards

B. Parallel & collective set of social standards

C. Exclusive & vertical set of social standards

D. Inclusive & horizontal set of social standards

View Answer

D. Inclusive & horizontal set of social standards

Now the power lies not with individuals but with ________.

A. Governments

B. Internet providers

C. Social groups

D. Marketers

View Answer

C. Social groups

At the macro level, the world is moving from hegemony to _______

A. Multilateral power structure

B. Unilateral power structure

C. Accumulative power structure

D. Centralised power structure

View Answer

A. Multilateral power structure

________ are now more credible than targeted advertising campaigns.

A. Mass marketing

B. Random conversations

C. Online CPC adverting

D. OTT ads

View Answer

B. Random conversations

Marketing 3.0 is all about the shift from ______

A. Human-centric to customer-centric marketing

B. Customer-centric to human-centric marketing

C. Product-centric to customer-centric marketing

D. Product centric human-centric marketing

View Answer

B. Customer-centric to human-centric marketing

_____ are the most influential segments in the digital era.

A. YMN

B. WVN

C. YWN

D. UWN

View Answer

C. YWN (Young, Women & Netizens)

_____________is a marketing approach that combines online and offline interaction between companies and customers.

a. Marketing 2.0

b. Marketing 4.0

c. Marketing 1.0

d. Marketing 3.0

View Answer

b. Marketing 4.0

Amazon-inspired __________ from India, is an example of clone business.

a. Shopclues

b. Flipkart

c. OYO

d. Jio

View Answer

b. Flipkart

When the market supplies the ideas, and companies or marketers commercialize the ideas is known as _____ innovation

a. Horizontal

b. Parallel

c. Upward

d. Vertical

View Answer

d. Horizontal

Today, most customers believe more in the ___________ than in marketing communications.

a. Z-Factor

b. F-Factor

c. X-Factor

d. D-Factor

View Answer

b. F-Factor

Apple’s iTunes has been disrupted by _____ and its music-streaming business model.

a. Amazon Music

b. Spotify

c. Gaanaa

d. Play Music

View Answer

b. Spotify

Marketing 4.0 deals with a major shift from ________

a. product-driven marketing to customer-centric marketing to ultimately human-centric marketing

b. Product-driven to customer – centric approach of marketing

c. 7P’s of marketing to 4 P’s of integrated marketing

d. Traditional to digital where Online Meets Offline, Style meets Substance

View Answer

d. Traditional to digital where Online Meets Offline, Style Meets Substance

Today, __________ are the new segments.

a. Customers

b. Competitors

c. Communities

d. Companies

View Answer

c. Communities

Similar to Facebook, customers will have the decision to either “confirm” or “ignore” the friend requests. This demonstrates the _________ relationship between brands and customers.

a. Transactional

b. Legal

c. Horizontal

d. Vertical

View Answer

c. Horizontal

__________ should be redefined as the four C’s i.e. co-creation, currency, communal activation, and conversation.

a. Marketing Mix

b. Extended P’s of Marketing ix

c. Marketing Myopia

d. Advertising

View Answer

a. Marketing Mix

In the digital economy, _______ is the new product development strategy.

a. Conversation

b. Co-creation

c. Communal Activation

d. Consistency

View Answer

b. Co-creation

The concept of pricing is also evolving in the digital era from standardized to _______ pricing.

a. Affordable

b. Nonstandardised

c. Dynamic

d. Online

View Answer

c. Dynamic

Marketing 4.0 in the Digital Economy

_____ is known as the father of Digital Marketing.

A. Kevin Lane Keller

B. Philip Kotler

C. Peter Drucker

D. Bruce Clay India

View Answer

B. Philip Kotler

The term digital marketing was first used in the ______

A. 1970s

B. 1980s

C. 1990s

D. 2000s

View Answer

C. 1990s

In the digital economy, _______ is the new product development strategy

A. Consistency

B. Communal Activation

C. Conversation

D. Co-creation

View Answer

D. Co-creation

The reason why Marketing 4.0 in digital era stresses upon moving away from Segmentation & targeting is because these practices are based on _______ made by marketers.

A. Multilateral Decisions

B. Bilateral Decisions

C. Lateral Decisions

D. Unilateral Decisions

View Answer

D. Unilateral Decisions

_______ is the best way to make money digitally.

A. Generating good marketing ideas

B. Working 24×7 all days

C. Having products on your website

D. Selling good products & services

View Answer

C. Having products on your website

Permission marketing was introduced by ________.

A. Philip Kotler

B. Seth Godin

C. Bruce Clay

D. Jonathan Abrams

View Answer

B. Seth Godin

The character of the brand is its ______

A. Indictment

B. Frivolity

C. raison d’être

D. ineptness

_________ are now more credible than targeted advertising
campaigns
.

A. Random conversations about brands

B. Brand Image about brands

C. Random ads about brands

D. Mass Advertising about brands

View Answer

A. Random conversations

In the process of transition from Traditional to Digital Marketing, the marketing function is moving from Segmentation & Targeting to _______

A. Enriching the customer experience

B. Customer delight

C. Customer Satisfaction

D. Customer Community Confirmation

View Answer

D. Customer Community Confirmation

In Digital Economy, the market is moving from brand positioning & differentiation to brand clarification of _____

A. Characters & codes

B. Value & benefits

C. Image & equity

D. Features & attributes

View Answer

A. Characters & codes

_______ is the examples of digital marketing.

  • I. Social Media Optimization (SMO)
  • II. Search Engine Optimisation (SEO)
  • III. Social Media Marketing (SMM)
  • IV. Search Engine Marketing (SEM)

A. Both I & III

B. Both II & IV

C. II, III & IV

D. I, II, III & IV

View Answer

D. I, II, III & IV

In the present context, a brand positioning by the companies would be considered as corporate posturing, unless there is a/an ______

A. Approval by certain group of customers

B. Endorsement by influencers

C. Commitment by the company to comply

D. Community-driven consensus

View Answer

D. Community-driven consensus

_______ are considered as the new segments in today’s Digital era.

A. People

B. Society

C. Communities

D. Social media

View Answer

C. Communities

Amazon inspired Indian E-commerce company ______ is an example of clone business.

A. OYO

B. Flipkart

C. Shopclues

D. Zomato

View Answer

B. Flipkart

__________ should be redefined as the four C’s i.e. Co-creation, Currency, Communal Activation, and Conversation.

A. Extended P’s of Marketing mix

B. Marketing Mix

C. Customer Relationship Management (CRM)

D. Promotion Mix

View Answer

B. Marketing Mix

________ has been disrupted by spotify’s music-streaming business model.

A. YouTube Music

B. Amazon Music

C. Gaana

D. Apple’s iTunes

View Answer

D. Apple’s iTunes

The concept of pricing is also evolving in the digital era from standardized to ________.

A. Discounted Pricing

B. Dynamic Pricing

C. Static Pricing

D. Online Pricing

View Answer

B. Dynamic Pricing

Digital Marketing revolves around these 5D’s digital devices, digital platforms, digital media, _________ , and digital technology.

A. Database

C. Digital Watches

B. Digital Data

D. Digital Wears

View Answer

B. Digital Data

In today’s era of Power Shifts to the Connected Customers, even millionaires Bill Gates and Mark Zuckerberg were aware of the need for economic_________

A. Collectivity

B. Exclusivity

C. Connectivity

D. Inclusivity

View Answer

D. Inclusivity

When the market supplies the ideas, and companies or marketers commercialize the ideas is known as _______

A. Upward Innovation

B. Vertical Innovation

C. Horizontal Innovation

D. Parallel Innovation

View Answer

C. Horizontal Innovation

Marketing Productivity Metrics

In Marketing 4.0 PAR stands for______

A. Product Auction Rate
B. Purchase Action Ratio
C. Product Advocacy Ratio
D. Purchase Activity Report

View Answer

B. Purchase Action Ratio

In Marketing 4.0, the term BAR refers to __

A. Brand Action Ratio
B. Brand Activity Ratio
C. Brand Auction Rate
D. Brand Advocacy Ratio

View Answer

Answer: D. Brand Advocacy Ratio

In industries with higher customer engagement and a long purchase cycle, __

A. Awareness alone sometimes leads to purchase
B. Awareness is only the beginning of the job
C. Awareness has no role in the purchase activity
D. Awareness is is only the last stage of the job

View Answer

Answer: B. Awareness is only the beginning of the job

In industries that have low customer engagement and a long purchase cycle, __

A. Awareness alone sometimes leads to purchase
B. Awareness is only the beginning of the job
C. Awareness has no role in the purchase activity
D. Awareness is is only the last stage of the job

View Answer

Answer: A. Awareness alone sometimes leads to purchase

A large number of divided customers is reflected in a __ loyalty index.

A. Zero
B. Low
C. High
D. All of the above

View Answer

Answer: C. High

Metrics such as awareness and advocacy, however, have inherent weaknesses; deep focus __ to reach the goal.

A. More on the outcome rather than the process
B. More on the process rather than the outcome
C. Neither outcome nor the process
D. Outcome and process equally

View Answer

Answer: A. More on the outcome rather than the process

_____ measures how well companies convert brand awareness into brand purchase.

A. BAR
B. PAR
C. A1
D. A4

View Answer

Answer: B. PAR

______ measures how good companies convert brand awareness into brand advocacy.

A. BAR
B. PAR
C. A1
D. A4

View Answer

Answer: A. BAR

From a population of 100, If brand X is spontaneously recalled by 90 people, out of that 90, only 18 people end up buying the brand and only 9 spontaneously recommend the brand, the PAR for brand X is _____

A. 0.18
B. 0.1
C. 0.2
D. 0.09

View Answer

Answer: C. 0.2

If PAR value for brand ABC is 0.2 and awareness is 0.9, then it performs ____

A. excellent
B. poorly
C. far better than any other competitors
D. perfectly

View Answer

Answer: B. poorly

_____ calculates as the number of percentage of people in the market who purchased the brand.

A. Brand advocacy ratio
B. Purchase action ratio
C. People action ratio
D. ROE

View Answer

B. Purchase action ratio

____ calculates as the number of percentage of people in the market who spontaneously recommend the brand to others.

A. Brand advocacy ratio
B. Purchase action ratio
C. People action ratio
D. ROE

View Answer

Answer: B. Brand advocacy ratio

______ measures how much profit a company generates with equity share holders have invested.

A. BAR
B. PAR
C. ROE
D. ROMI

View Answer

Answer: C. ROE

____ allow marketers to measure the productivity of their spending particularly for generating brand awareness.

A. ROE and ROI
B. ROMI
C. PAR and BAR
D. 5A’s

View Answer

Answer: C. PAR and BAR

ROMI stands for ______

A. Rate of marketing investment
B. Ratio of marketing investment
C. Risk on marketing investment
D. Return on marketing investment

View Answer

Answer: D. Return on marketing investment

In a DuPont analysis, _______ is NOT seen as a part of ROE.

A. Asset use efficiency
B. Advocacy
C. Profitability
D. Financial leverage

View Answer

Answer: B. Advocacy

Marketers should measure ft conversion rate from _______to advocacy.

A. Act
B. Appeal
C. Awareness
D. Ask

View Answer

Answer: C. Awareness

A low conversion rate from aware to appeal for a brand reflects low customer

A. curiosity
B. attraction
C. commitment
D. affinity

View Answer

Answer: B. attraction

A low conversion rate from appeal to ask for a brand is a sign of low customer _____

A. curiosity
B. attraction
C. commitment
D. affinity

View Answer

Answer: A. Curiosity

A low conversion rate from ask to act for a brand indicates low _

A. curiosity
B. attraction
C. commitment
D. affinity

View Answer

Answer: C. Commitment

A low conversion rate from act to advocate for a brand indicates low _

A. curiosity
B. attraction
C. commitment
D. affinity

View Answer

Answer: D. affinity

Chapter: Human Centric Marketing for Brand Attraction

Driven by core values, human-centric brands treat customers as ______

A. Users

B. Masters

C. Exploiters

D. Friends

View Answer

D. Friends

In the Human-Centric approach for Brand Attraction, the marketers need to create brands with following three characteristics:

A. Approachable, likable & vulnerable

B. Accountable, responsible & Humanitarian

C. Accessible, personal & ethical

D. Affordable, applicable & utilitarian

View Answer

A. Approachable, likable & vulnerable

Today’s customers like the brands to be less intimidating, authentic, honest and which _______

A. Shows great attributes

B. Offers benefits beyond expectations

C. Gives hopes to solve problems

D. Admit their flaws

View Answer

D. Admit their flaws

Customers build communities to strengthen their position as they feel vulnerable to marketing ploys. This is because marketers often forget the _________ of customers

A. Human side

B. Ethical side

C.Emotional side

D. Psychological side

View Answer

A. Human

Marketers need to adapt to the new reality that ‘The customer preferences have manifested in the digital era’ and hence create brands that behave like _____

A. Slaves

B. Humans

C. Machines

D. Robots

View Answer

B. Humans

Upcoming MCQs:

Chapter 2: The Paradoxes of Marketing to Connected Customers

Chapter 3: The Influential Digital Subcultures

Chapter 5: The New Customer Path

Chapter 7: Industry Archetypes & Best Practices

Chapter 8: Human Centric Marketing for Brand Attraction

Chapter 9: Content Marketing for Brand Curiosity

Chapter 10: Omnichannel Marketing for Brand Commitment

Chapter 11: Engagement Marketing for Brand Affinity

This is all about Marketing 4.0 MCQ with answers.

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