Given below are 20 important Marketing Mix MCQ with answers. These updated latest MCQs are useful for MBA, BBA, BMS, MMS, PGDM, B Com, BA, MA, M Com, MCA and Engineering students. These Marketing Mix Multiple choice questions will help for UGC NET, SET, UPSC, MPSC and Ph D entrance exam preparation.
Marketing mix for products consists of______.
A. 4Ps
B. 7Ps
C. 8Ps
D. 5Ps
View Answer
A. 4Ps
Marketing mix is suggested by______.
A. Philip Kotler
B. Neil Borden
C. Peter Drucker
D. Neil Armstrong
View Answer
B. Neil Borden
_____ are the key elements of promotion mix.
A. Advertising and Sales Promotion
B. Publicity and Public Relations
C. Direct Marketing and Personal Selling
D. All of the above
View Answer
D. All of the above
Marketing mix for services includes______.
A. 4Ps
B. 7Ps
C. 8Ps
D. 5Ps
View Answer
B. 7Ps
_______is not a part of marketing mix.
A. Product
B. Purpose
C. Place
D. Price
View Answer
B. Purpose
The term marketing mix describes _______
A. a composite analysis of all environmental factors inside and outside the firm.
B. a series of business decisions that aid in selling a product.
C. the relationship between a firm’s marketing strengths and its business weaknesses.
D. a blending of strategic elements to satisfy specific target markets.
View Answer
D. a blending of strategic elements to satisfy specific target markets.
Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
A. Pricing
B. Promotion
C. Distribution
D. Product
View Answer
B. Promotion
Which one of the following sets represents 4C’s of the marketing mix?
A. Customer solution, cost, convenience, communication
B. Customer, cost, convenience, comfort
C. Convenience, communication, coverage, cost
D. Cost, coverage, communication, consultancy
View Answer
A. Customer solution, cost, convenience, communication
The concept of marketing mix was developed by _______
A. Dr. Philip Kotler
B. Rosser Reeves
C. Christian Gronroos
D. Neil H. Borden
View Answer
D. Neil H. Borden
The term marketing mix refers to________
A. An analysis of micro and macro environment of the organization
B. A mixture of various decisions to sell more products at any cost
C. A customer relationship for long term profit and gain
D. A combination of strategic elements to satisfy market needs
View Answer
D. A blending of strategic elements to satisfy specific target markets