Newsletters, catalogues and invitations to organisation sponsored events are most closely to ______.
A. Product
B. Price
C. Place
D. Promotion
Answer
D. Promotion
New product development starts with which one of the following steps of new product development?
A. Idea screening
B. Idea generation
C. Test marketing
D. Concept testing
Answer
B. Idea generation
Promotion decision involves _______
A. Interest, Trust, Persuasion
B. Information, Involvement, Attainment
C. Interest, Influence, Acquire
D. Information, Persuasion, Influence
View Answer
D. Information, Persuasion, Influence
The 4Ps make up a typical marketing mix – Product, Price, Promotion and _____.
A. People
B. Process
C. Place
D. Purpose
View Answer
C. Place
The value that is put for a product is known as ______.
A. Commission
B. Price
C. Profit
D. Revenue
View Answer
B. Price
Advertising, Publicity, Personal selling, Sales promotion, these are also termed as four elements of a ______.
A. Promotion Mix
B. Marketing Mix
C. Place Mix
D. Sales Mix
View Answer
A. Promotion Mix
Place in marketing is also known as _____
A. physical distribution
B. channel of distribution
C. intermediary
D. all of the above
View Answer
D. all of the above
_____ refers to the point of sale.
A. Product
B. Price
C. Place
D. Promotion
View Answer
C. Place
____ is the communication link between the firm and the consumer.
A. Price
B. Promotion
C. Place
D. Product
View Answer
B. Promotion
To which tool of marketing mix does ‘Brand Name’ relate?
A. Price
B. Promotion
C. Place
D. Product
View Answer
B. Promotion
This is all about MCQ Questions on Marketing Mix which includes Product Mix, Price Mix, Place Mix, Promotion Mix, Process Mix, People Mix and Physical Evidence Mix.
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