Given below are 22 important Marketing Mix MCQs with answers updated in 2023. These updated latest MCQs are useful for MBA, BBA, BMS, MMS, PGDM, B.Com, BA, MA, M.Com, MCA, and Engineering students. These Marketing Mix multiple-choice questions will help with UGC NET, SET, UPSC, MPSC, and PhD entrance exam preparation.
Marketing mix for products consists of______.
A. 4Ps
B. 7Ps
C. 8Ps
D. 5Ps
View Answer
A. 4Ps
The marketing mix is suggested by______.
A. Philip Kotler
B. Neil Borden
C. Peter Drucker
D. Neil Armstrong
View Answer
B. Neil Borden
_____ are the key elements of the promotion mix.
A. Advertising and Sales Promotion
B. Publicity and Public Relations
C. Direct Marketing and Personal Selling
D. All of the above
View Answer
D. All of the above
Marketing mix for services includes______.
A. 4Ps
B. 7Ps
C. 8Ps
D. 5Ps
View Answer
B. 7Ps
_______is not a part of the marketing mix.
A. Product
B. Purpose
C. Place
D. Price
View Answer
B. Purpose
The term marketing mix describes _______
A. a composite analysis of all environmental factors inside and outside the firm.
B. a series of business decisions that aid in selling a product.
C. the relationship between a firm’s marketing strengths and its business weaknesses.
D. a blending of strategic elements to satisfy specific target markets.
View Answer
D. a blending of strategic elements to satisfy specific target markets.
Which of the following marketing mix activities is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
A. Pricing
B. Promotion
C. Distribution
D. Product
View Answer
B. Promotion
Which one of the following sets represents the 4C’s of the marketing mix?
A. Customer solution, cost, convenience, communication
B. Customer, cost, convenience, comfort
C. Convenience, communication, coverage, cost
D. Cost, coverage, communication, consultancy
View Answer
A. Customer solution, cost, convenience, communication
The concept of marketing mix was developed by _______
A. Dr. Philip Kotler
B. Rosser Reeves
C. Christian Gronroos
D. Neil H. Borden
View Answer
D. Neil H. Borden
The term marketing mix refers to________
A. An analysis of the micro and macro environment of the organization
B. A mixture of various decisions to sell more products at any cost
C. A customer relationship for long-term profit and gain
D. A combination of strategic elements to satisfy market needs
View Answer
D. A blending of strategic elements to satisfy specific target markets
Newsletters, catalogues and invitations to organisation-sponsored events are most closely to ______.
A. Product
B. Price
C. Place
D. Promotion
Answer
D. Promotion
New product development starts with which one of the following steps of new product development?
A. Idea screening
B. Idea generation
C. Test marketing
D. Concept testing
Answer
B. Idea generation
Promotion decision involves _______
A. Interest, Trust, Persuasion
B. Information, Involvement, Attainment
C. Interest, Influence, Acquire
D. Information, Persuasion, Influence
View Answer
D. Information, Persuasion, Influence
The 4Ps make up a typical marketing mix – Product, Price, Promotion and _____.
A. People
B. Process
C. Place
D. Purpose
View Answer
C. Place
The value that is put for a product is known as ______.
A. Commission
B. Price
C. Profit
D. Revenue
View Answer
B. Price
Advertising, Publicity, Personal selling, and Sales promotion, are also termed as four elements of a ______.
A. Promotion Mix
B. Marketing Mix
C. Place Mix
D. Sales Mix
View Answer
A. Promotion Mix
Place in marketing is also known as _____
A. physical distribution
B. channel of distribution
C. intermediary
D. all of the above
View Answer
D. all of the above
_____ refers to the point of sale.
A. Product
B. Price
C. Place
D. Promotion
View Answer
C. Place
____ is the communication link between the firm and the consumer.
A. Price
B. Promotion
C. Place
D. Product
View Answer
B. Promotion
To which tool of marketing mix does ‘Brand Name’ relate?
A. Price
B. Promotion
C. Place
D. Product
View Answer
B. Promotion
_______ suggested the product, pricing, place, and promotion in the company represents the “Market Mix” or “Marketing Mix”?
A. Philip Kotler
B. Neil Borden
C. Kevin Lane Keller
D. Gerald Zaltman
View Answer
B. Neil Borden
_____ refers to a reduction in price on purchase during a stated period.
A. Rebate
B. Cashback
C. Commission
D. Discount
View Answer
D. Discount
Which of the following is NOT a component of the marketing mix?
A. Product
B. Price
C. Promotion
D. People
View Answer
D. People
Which of the following is NOT part of the extended Marketing Mix (7Ps)?
A. People
B. People
C. Process
D. Packaging
View Answer
d. Packaging
This is all about MCQ Questions on Marketing Mix which includes Product Mix, Price Mix, Place Mix, Promotion Mix, Process Mix, People Mix and Physical Evidence Mix.
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