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Product And Brand Management Question Papers

This post covers the previous year’s Product & Brand Management Question Papers set. For making these sets, we have referred previous years Pune University PBM question papers.

These PBM question papers will help students of MBA, BBA, MMS, MMM, MPM, PGDM and other management courses to understand the nature and structure of the question paper.

SET 1

Instruction: Attempt any five questions. All questions carry equals marks, Time: 3Hrs, Marks: 70,

Reference: SPPU Set ‘7

Q.1 A leading firm in the ‘Fast-moving Consumer Goods’ sector, found out through researcher that there is a vast potential in the branded flour (atta) market that could be tapped. On the basis of this, the company decides to enter the market. Discuss the process of designing the positioning strategy for the product.

Q.2 What are the factors that affect Product Management Decisions?

Q.3 What role does consumer analysis play in designing product strategy?

Q.4 Explain with examples, the process of building brands.

Q.5 What are the types of Brand Extensions? Discuss the advantages and disadvantages of Brand Extension.

Q.6 Write short notes on any 2 of the following:

a) Co-branding

b) Qualitative method of sales forecasting

c) Brand equity

SET 2

Instructions: Question No. 1 is compulsory. Attempt any four questions from the remaining questions. All questions carry equal marks. Ref. SPPU Set ‘7

Q1) A leading hair oil company plans to enter into the antiseptic skin cream business in competition with the market leader Boroline. Discuss the positioning and Brand building strategies that the company can use.

Q2) Discuss the factors that have an influence on product design. Give suitable examples.

Q3) Explain the process of New Product Development.

Q4) Elaborate on the Qualitative and Quantitative methods of forecasting sales.

Q5) What factors should brand managers address to develop the identity of their brands?

Q6) Write short notes on any two of the following:

a) Brand extension.

b) Management of Product Strategy over the Product life cycle.

c) Concept of Brand equity.

SET 3

Instructions: Attempt any five questions. All questions carry equal marks. Reference. SPPU Set ‘8

Ql) What do you understand by Brand Equity? Explain various methods of calculating Brand Equity. [14]

Q2) Discuss the process of New Product Development. [14]

Q3) Describe brand elements of­ [14].

a) Coke.
b) Pears.

Q4) Brand is built in the minds of people. Do you agree? Explain this in context to “Asian Paints”. [14]

Q5) Describe Brand Extention at length with proper illustrations. [14]

Q6) What is a brand endorsement? Explain the role of celebrities in endorsing the brand. [14]

Q7) Write Short Notes on – (Any 2): [14]

a) Nano as a Brand.
b) Sales Forecasting.
c) Co-branding.
d) Brand loyalty.

SET 4

Instructions: Attempt any five questions. All questions carry equal marks. Reference set: Pune University Set oct ‘8

Q. l) What are the similarities & differences between “product-focused organization” and “market-focused organization”.

Q. 2) While developing product-strategy, how you will do customer. Analysis & Competitor – Analysis?

Q. 3) Explain in details “methods of estimating market and sales potential & sales forecasting” .

Q. 4) How the “Brand equity management” system is established and how sources of brand-equity” and “customer-mindset” is measured?

Q. 5) Define & ‘Brand value’ in the market is established? What are the steps involved in ‘Brand Building’?

Q. 6) Write a detailed note on “Designing and Sustaining Branding Strategies”.

Q. 7) Write short notes on any four:

a) Factors influencing the design of the product.

b) New product development.

c) Planning for involvement in the international market.

d) Brand challenges & opportunities.

e) Brand portfolio.

f) Brand hierarchy.

SET 5

Instructions: Attempt any five questions. All questions carry equal marks. Set referred SPPU may ‘9

Ql) “Customer Analysis & Competitor Analysis are necessary for Developing Product Strategy”. Comment.

Q2) Explain in details how Product Focused Organization is different from Market Focused Organization. Also, point out factors influencing the design of the product.

Q3) A leading two-wheeler manufacturer has developed a new four-wheeler. What steps a manufacturer should take to build a brand.

Q4) Comment on a Product Strategy of anyone company each from FMCG & Automobile sector.

Q5) What is sales forecasting? Explain the significance & techniques of sales forecasting.

Q6) Developing a brand is much more difficult than developing a product. Comment.

Q7) Write short notes on (any two) :

a) Brand Equity.

b) Managing Brand Overtime.

c) Brand Extensions.

SET 6

Instructions: Attempt any five questions. All questions carry equal marks. Set REfered SPPU Apr ’10

Q1) Explain in brief :

a) Methods of estimating market & sales potential.

b) Sales forecasting planning for involvement in the international market.

Q2) What are the advantages & disadvantages of product-focused organization & market-focused organization?

Q3) Most of the foreign brands introduced in India have failed. briefly discuss possible reasons.

Q4) Why brand positioning & brand building is necessary? Illustrate your answer with suitable example.

Q5) Write short notes on :

a) Competitor Analysis.

b) Brand Revitalization.

c) Brand Audits.

d) Design of Manufacturer.

Q6) What are product development and changes affecting product management?

Q7) What is Brand Reinforcement?

SET 7

Instructions: Question No. 1 is compulsory. Front Question No. 2 to Question No. 6 attempt our fruit. All questions carry equal marks. Set referred SPPU Apr ’11

Q1) Vaibhav and Rajan are two enterprising youth. They have passed out from a premier management institute. They decided instead of doing a job, they will launch fresh vegetables in Indian Marketing. Having learnt of the future conventional foods, they decided to venture into cultivation of mushrooms. Mushrooms are known to be the best alternative food for vegetarians. For Vaibhav and Rajan fundraising was a serious handicap for Mass Production. However, the first trial batch of mushrooms that they produced was bought by star hotel in Pune. Further, the hotel placed orders for supply of 20kgs every day. Vaibhav and Rajan want to sell mushrooms in a very big way all over India. How will you guide Vaibhav and Rajan in a) Product strategies? b) Brand Positioning. c) Brand Strategies.

Q2) What are the factors that affect product management decision?

Q3) Explain managing brand equity with reference to the brand revitalization and brand crisis.

Q4) What is Co-branding? Explain the meaning of the term reach and awareness Co-branding.

Q5) Write short notes on Any Two of the following: a) Commodities V/s Brands. b) Competitor Analysis. c) Factors influencing the design of Product. d) Brand Hierarchy.

Q4) Explain the concept of “Brand Equity”. Discuss the various techniques of calculating Brand Equity.

SET 8

*Set referred oct ’11

Q1) What are the similarities and differences between the product-focused organisation and market-focused organisation.

Q2) What is New Product Development? Discuss various steps of the New Product Development Process.

Q3) “People have more faith in Brands rather than products”. Critically analyse the statement with the role and importance of branding.

Q4) What do you understand by Brand Equity? Discuss its significance in today’s highly competitive environment.

Q5) What do you understand by Brand Extension? Discuss various advantages and disadvantages of Brand Extension.

Q6) Elaborate on ‘Brand Equity’ and discuss various methods measuring Brand Equity in detail.

Q7) Write Short Notes on (Any Two):
a) Brand Image.
b) Co-branding.
c) Sales Forecasting.
d) Celebrity endorsement.

SET 9 of Product and Brand Management Question Papers

*Set referred Apr ’12

Q1) Managing Brand equity is a difficult task. Comment with suitable examples.

Q2) For any successful brand, brand equity plays a dominant role. Explain the techniques of measuring brand equity.

Q3) Evolve the steps in a brand-building for an old fashion cafe chain.

Q4) Discuss the different methods of estimating market and Sales potential.

Q5) Depending on stages of product life cycle explain the strategies for each stage.

Q6) Describe different factors affecting designing of the product with suitable examples.

Q7) Write short notes on: -a) Brand Extension. b) Aaker Model.

 These are model or sample question papers for Product and Brand Management subject.