Selling is a small part of Marketing. It’s not synonym or replacement for Marketing concept. Marketing is much more than just selling. Hence, we can… Read More »Why selling is merely a tip of the Iceberg called Marketing
The marketer must aware of the major Advantages and Disadvantages of Marketing Public Relations over other traditional promotional ways. Marketing Public Relations is mainly related… Read More »17 Advantages and Disadvantages of Marketing Public Relations
Services are intangible in nature and really difficult to standardise and classify. Classification of Services in Marketing can be done on the basis of their… Read More »Types & Classification of Services in Marketing
Information technology transformation has crafted the new term “Digital Business” to the world. But what is digital business? Is it different from E-commerce or digital… Read More »What is Digital Business – Definition, Meaning, Examples
Co-education advantages and disadvantages is a popular topic for presentation as well as discussions. Co-education is also known as Mixed Gender Education or Mixed Sex… Read More »15 Co-education Advantages and Disadvantages
Ethics in Marketing research refers to moral principles or values that a researcher or research organization should consider. Let’s identify and understand various Ethical Issues… Read More »Ethical Issues In Marketing Research (2021 Version)
This article will explain the Concept of Stretch, Leverage and Fit in Strategic Management. Check supportive and relevant examples provided at the end of this article… Read More »Concept of Stretch Leverage and Fit in Strategic Management
History of International Business started with the evolution of Human Civilization. This article mainly focuses on the evolution and history of International business. This also… Read More »Evolution & History of International Business in Brief
As per the cognitive framework of organizational behaviour, before the behaviour of a person, cognition starts and giving input to the thinking, perception and problem… Read More »Cognitive Framework of Organizational Behaviour
Corporate Portfolio Analysis is simply a portfolio analysis that is used for competitive analysis and strategic planning in various small to large companies including multi-product… Read More »Corporate Portfolio Analysis – Meaning, Importance, Techniques