Intangibility, Perishability, Inseparability & Variability are the characteristics of _______.
A. Products
B. Services
C. Goods
D. Both a&b
View Answer
B. Services
_______ is defined as the caring, individualized attention that the firm provides to its customers.
A. Empathy
B. Responsiveness
C. Sympathy
D. Assurance
View Answer
A. Empathy
Charging customers different prices for essentially the same service is called _________.
A. Price discrimination
B. Price Determination
C. Price segmentation
D. Price Settlement
View Answer
A. Price discrimination
Which of the following is not a type of Service encounters?
A. Remote encounters
B. Phone encounters
C. Face to face encounters
D. Check in Encounters
View Answer
D. Check in Encounters
Distinct characteristic of services is ____
A. Inseparability
B. Perishability
C. Intangibility
D. Variability
View Answer
C. Intangibility
Service marketing is the same as ________.
A. Digital Marketing
B. Retail Marketing
C. Ambush Marketing
D. Relationship Marketing
View Answer
D. Relationship Marketing
_________ are the only service distributors which do not require direct human interactions.
A. Electronic Channels
B. SSTs
C. Direct Service Channels
D. Speculative channels
View Answer
A. Electronic Channels
______is the main reason for difficulty in Services Marketing.
A. Separability
B. Intangibility
C. Availability
D. Demand Supply Gap
View Answer
B. Intangibility
In Services Marketing, All of the following are examples of services except __________.
A. Insurance & Banking
B. Income Tax Filing
C. Salon
D. Computer Software
View Answer
D. Computer Software
In this pricing strategy mostly services are sold at different prices by the same provider in different markets is known as ______.
A. Price differentiation
B. Price discrimination
C. Market Pricing
D. Marketing Myopia
View Answer
B. Price discrimination