This post will give you an idea about the major functions of Distribution Channels in marketing. It is also known as Marketing channels or Physical distribution channels. Distribution channels, whether physical or digital, plays a very important role in the growth of the business and hence understanding of functions is Read more…
Below said are the 7 important Steps in Designing an Advertising Campaign. The marketer must understand these steps to design an effective and full proof advertising campaign to attract more customers. Lets identify and understand various steps involved in the advertising campaign design: Identify the target audience SEC Grid i.e. Read more…
Wholesalers play a crucial role in the marketing supply chain which adds value to the product. Wholesalers can be divided into different types or categories based on their roles. Below said are the Types of Wholesalers. The basis for the classification: Wholesalers play a very important role in the supply Read more…
We have provided a simple definition of marketing mix with their meaning & examples. The marketing mix is the combination of the four marketing mix elements such as product, price, place, and promotion. In case of service, we can mention 3 extended p’s – Physical Evidence, Process, and People. Along Read more…
The below said are the Tariff and Non Tariff Barriers in International Trade. In International Business Tariff Barriers are related taxes imposed by Governments to control Import Export of one or more products with a particular country. Non-tariff barriers are government policies and actions other than tariff barriers. Tariff and Read more…
Worried about How to solve a case study? Here we are giving 8 simple steps to solve a case study properly. We have received requests to provide some simple guidelines to solve case studies in Marketing, HRM, finance and other subjects. We hope this will help you to solve any Read more…
Let’s understand what is Trade Blocs and its implications on business. Trade blocs are also known as Trade blocks or Economic Integration scheme or Regional Integration Agreement or Regional Integration Arrangement (RIA) or Regional Trade Agreement (RTA). Origin of Trade Blocs The origin of Trade Blocs is in an economic Read more…
Globalsation has various important dimensions which are a basic and important part for the study of Globalisation, International Business or Foreign Trade Management. Globalisation is a complex and multidimensional phenomenon. Here we are trying to explain the concept of dimensions of globalization. We are also giving some examples to simplify Read more…
Distance education is also known as online learning or e-learning. Nowadays, Distance education is becoming an important option for working people. Students also prefer distance education over regular courses due to many benefits such to save time and get work experience, or due to financial problem. Here we are giving Read more…