These are top 15 International Marketing MCQ with answers for UGC NET, SET Exam. These updated International Marketing (IM) multiple choice questions are equally useful for MBA, BBA, MMS, BBA, International Business Specialization, commerce and management courses.
Extension of marketing activities across the globe is called as ______.
A. International Business
B. Universal Marketing
C. International Marketing
D. Borderless Marketing
View Answer
C. International Marketing
________ factors affects international marketing decisions.
A. Political
B. Economical
C. Social
D. All of the above
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D. All of the above
EPRG stands for _________
a. Ethical, Political, Regional or Geographical orientation
b. Ethnographic, Polygraphic, Regiographic or Geographic orientation
c. Ethnocentric, Polycentric, Regiocentric or Geocentric orientation
d. Ethical, Political, Regional or Geometrical orientation
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c. Ethnocentric, Polycentric, Regiocentric or Geocentric orientation
The only difference in the definitions of domestic marketing and international marketing is that ______.
a. the marketing activities take place in more than one country
b. the marketing activities take place in one country only
c. the marketing activities take place in host country only
d. the marketing activities MUST take place in all countries
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a. the marketing activities take place in more than one country.
__________ is the performance of business activities that direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.
a. Intranational Marketing
b. International Marketing
c. Multinational Marketing
d. Universal Marketing
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b. International Marketing
According to the trickle-down model, the invented products are first introduced in high income countries then shifted to upper-middle-income countries and finally are shifted to low-income
a. Trickle down model
b. Shower model
c. Trickle shower model
d. Heckler model
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a. Trickle down model
Under _______, the strategy is to simultaneously introduce the newly developed product in all kinds of global markets.
a. Trickle down model
b. Shower model
c. Trickle shower model
d. Heckler model
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b. Shower model
______ refers to the selling of the products below the cost of production or at below the ongoing price in the market.
a. Gate pricing
b. Dumping
c. Cheap pricing
d. Countertrade
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b. Dumping
An arrangement to pay for import of goods and services with something other than cash is known as _____.
a. Countertrade
b. Dumping
c. Dropshipping
d. Reversal buying
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a. Countertrade
Which is is not a part of counter trade?
a. Counter purchase
b. Offset
c. Anti-dumping trade
d. Compensation trade
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c. Anti dumping trade
This consists of sources of data and procedures of obtaining data.
A. International marketing data service
B. International marketing information system
C. International marketing intelligence system
D. International marketing artificial intelligence
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C. International marketing intelligence system
__________is an integrated and comprehensive network of information relating to all areas of international business having a direct or indirect bearing on marketing.
A. International marketing data service
B. International marketing information system
C. International marketing intelligence system
D. International marketing artificial intelligence
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B. International marketing information system
_________is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.
A. Business analytics
B. Marketing research
C. Marketing survey
D. Marketing information system
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B. Marketing research
Large type of exporter will choose ______ type of distribution channel.
A. Exclusive
B. Inclusive
C. Indirect
D. Direct
View Answer
D. Direct
The term green Marketing in International Marketing is related to ________
A. Influence of green color on marketing decisions
B. Environmental concerns and protection
C. Marketing of Natural Farming
D. Green house effect
View Answer
B. Environmental concerns and protection
This is all about International Marketing Multiple Choice Questions (MCQ). These MCQs also can be used for Global Marketing or Multinational Marketing subjects.
Books Referred:
- International Business By P. Subba Rao
- International Marketing by Philip Cateora
- International Marketing by Elena Horská
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