This article covers the types and classification of products. Product is simply anything, tangible or intangible, which can be offered to the market for sale or exchange purpose. Let’s try to understand various categories associated with the classification of products. What is a product? The product can be defined as Read more…
Below is the list of top and best advertising books. This includes reference books and textbooks for Advertising or Advertisement written by renowned international and Indian authors. You will find detailed information about Advertising books with name of Authors, Edition of the book and name of the Publisher. These books Read more…
Wholesalers, Distributors, Agents and Retailers are an important part of any business. Many times they act as a catalyst to manage a sales force, improve promotion, analyse market demand and manage supply according to it. This post covers the need and importance of wholesalers to the manufacturers, retailers, consumers, society Read more…
Below said are the 7 important Steps in Designing an Advertising Campaign. The marketer must understand these steps to design an effective and full proof advertising campaign to attract more customers. Lets identify and understand various steps involved in the advertising campaign design: Identify the target audience SEC Grid i.e. Read more…
Wholesalers play a crucial role in the marketing supply chain which adds value to the product. Wholesalers can be divided into different types or categories based on their roles. Below said are the Types of Wholesalers. The basis for the classification: Wholesalers play a very important role in the supply Read more…
We have provided a simple definition of marketing mix with their meaning & examples. The marketing mix is the combination of the four marketing mix elements such as product, price, place, and promotion. In case of service, we can mention 3 extended p’s – Physical Evidence, Process, and People. Along Read more…