Here you can find top 15 Brand Management MCQ with Answers. These recently updated product and branding Multiple Choice Questions are objective type questions that… Read More »Top 15 Brand Management MCQ With Answers (Updated)
Ethics in Marketing research refers to moral principles or values that a researcher or research organization should consider. Let’s identify and understand various Ethical Issues… Read More »Ethical Issues In Marketing Research
These are Integrated Marketing Communications Model Question Papers of previous years. Hope these sample question papers will help you understand the pattern of the paper… Read More »Integrated Marketing Communications Model Question Papers
There are 6 types or stages of new product development suggested by Booz, Allen and Hamilton. Booz Allen & Hamilton Classification of New Product Development… Read More »6 Types of Classification of New Product Development
Below said is the list of Best books for Integrated Marketing Communications. This list of IMC books consists of Textbooks & Reference Books for Integrated… Read More »List of Best Books for Integrated Marketing Communications
Product Life Cycle (PLC) is an important part of marketing. This article explains the product life cycle stages and strategies with example. The product life… Read More »Product Life Cycle Stages & Strategies with Examples
Retail management is an important part of marketing and management studies. Below is the list of Retail Management Reference Books and textbooks. Retail Management –… Read More »List of Retail Management Reference Books
New products can be classified into the following categories. The classification and types of new products with details are given below. Classification of New Products… Read More »Types of New Products – 3 Ways of Classification
This post mainly focuses on Pricing Methods and Strategies in Marketing to decide the Price of Products and Services. These pricing methods and strategies may… Read More »Pricing Methods and Strategies in Marketing
This article covers the types and classification of products. Product is simply anything, tangible or intangible, which can be offered to the market for sale… Read More »Types and Classification of Products With Examples
Below is the list of top and best advertising books. This includes reference books and textbooks for Advertising or Advertisement written by renowned international and… Read More »List of Advertising Reference Books & Text Books
Wholesalers, Distributors, Agents and Retailers are an important part of any business. Many times they act as a catalyst to manage a sales force, improve… Read More »Importance of Wholesalers