These are Integrated Marketing Communications Model Question Papers of previous years. Hope these sample question papers will help you understand the pattern of the paper and to prepare better answers for exams. These papers are mainly useful for MBA, MMS, […]
There are 6 types or stages of new product development suggested by Booz, Allen and Hamilton. Booz Allen & Hamilton Classification of New Product Development is one of the best, most recognised and simple 6 stage method to classify New […]
Below said is the list of Best books for Integrated Marketing Communications. This list of IMC books consists of Textbooks & Reference Books for Integrated Marketing Communications with the author’s name, edition, pages, price and Publisher details. This list of […]
Product Life Cycle (PLC) is an important part of marketing. This article explains the product life cycle stages and strategies with example. The product life cycle can be divided into 4 stages viz. Introduction, Growth, Maturity and Decline stage. If […]
Retail management is an important part of marketing and management studies. Below is the list of Retail Management Reference Books and textbooks. Retail Management – Functional Principles and Practices Edition: 3rd Edition (Revised and Enlarged), Author of the book: Gibson […]
New products can be classified into the following categories. The classification and types of new products with details are given below. Classification of New Products New Product Lines Completely New Product Line Extensions Core Product Revisions Re-positioning Changes to Augmented […]
This post mainly focuses on Pricing Methods and Strategies in Marketing to decide the Price of Products and Services. These pricing methods and strategies may help a company or marketer in marketing and other strategic level business decisions. Pricing Methods […]
This article covers the types and classification of products. Product is simply anything, tangible or intangible, which can be offered to the market for sale or exchange purpose. Let’s try to understand various categories associated with the classification of products. […]
Below is the list of top and best advertising books. This includes reference books and textbooks for Advertising or Advertisement written by renowned international and Indian authors. You will find detailed information about Advertising books with name of Authors, Edition […]
Wholesalers, Distributors, Agents and Retailers are an important part of any business. Many times they act as a catalyst to manage a sales force, improve promotion, analyse market demand and manage supply according to it. This post covers the need […]
Below said are the 7 important Steps in Designing an Advertising Campaign. The marketer must understand these steps to design an effective and full proof advertising campaign to attract more customers. Lets identify and understand various steps involved in the […]
Wholesalers play a crucial role in the marketing supply chain which adds value to the product. Wholesalers can be divided into different types or categories based on their roles. Below said are the Types of Wholesalers. The basis for the […]