What is product mix in marketing exactly! Let’s understand this concept with the help of definition, meaning, elements and examples. Definition of Product Mix This… Read More »What is the Product Mix? Definition, Meaning, Elements
Mercantilism theory of international trade is the oldest theory of trade. This theory states that “the holdings of a country’s treasure primarily in the form… Read More »Mercantilism Theory of International Trade
The evolution or History of Materials Management starts with the US and World War I. Before the 1st World war, people were unaware of the… Read More »Evolution and History of Materials Management
Importance of Distribution channels is growing day by day with increased awareness and trust about eCommerce. Distribution or Marketing channels are an important part of… Read More »Importance of Distribution Channels & Marketing Channels
Wholesalers, Distributors, Agents and Retailers are an important part of any business. Many times they act as a catalyst to manage a sales force, improve… Read More »Importance of Wholesalers
Distribution Channels also referred to as Marketing Channels or Place. A place can be a location where the product can be purchased by consumer/customer. The… Read More »Distribution Channels – Definition & Meaning
There are 5 M’s of Advertising Decisions which helps the marketer to develop better marketing strategies for the organization. Advertising is an important element of… Read More »5 M’s of Advertising – Five M’s of Advertising Decisions
This post will give you an idea about the major functions of Distribution Channels in marketing. It is also known as Marketing channels or Physical… Read More »Key Functions of Distribution Channels In Marketing
Below said are the 7 important Steps in Designing an Advertising Campaign. The marketer must understand these steps to design an effective and full proof… Read More »7 Important Steps in Designing an Advertising Campaign
Wholesalers play a crucial role in the marketing supply chain which adds value to the product. Wholesalers can be divided into different types or categories… Read More »Types of Wholesalers: Simple Classification
We have provided a simple definition of marketing mix with their meaning & examples. The marketing mix is the combination of the four marketing mix… Read More »Marketing Mix Definition with Meaning