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Diversity of Consumer Behaviour

Diversity of Consumer Behaviour mainly studies the variety of nature of Consumer, their characteristics, preferences and change. Consumers are diverse in nature. They can be divided into main two types – Personal and Organizational and both are different from each other based on their purpose and buying preferences.

There are so many factors that can affect Consumer thinking to make a buying decision. The factors may be their friends, social structure, ethical and personal factors, economic factors, technological factors, Cultural values and recommendations.

While studying the concept of Diversity of Consumer Behaviour, we should consider the following things.

We also can consider the following points to explain the Diversity of Consumer behaviour –

Inter-Disciplinary Dimensions of Consumer Behaviour

Impact of Technology and related factors on Consumer Behaviour

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Interdisciplinary Dimensions Of Consumer Behaviour