Set 4: Marketing Management
This section mainly focus on MCQ on Marketing Management.
The key customer markets consist of ____________
A. Government Markets
B. Business Markets
C. Consumer Markets
D. All of the above
View Answer
D. All of the above
Which one of the following is a key to build lasting relationships with consumers?
A. Price of the product
B. Need recognition
C. Customer satisfaction
D. Quality of product
Answer
C. Customer satisfaction
If the focus is on social and ethical concerns in marketing’ is characteristic of the _________ period.
A. Production
B. Sales
C. Marketing
D. Societal marketing
Answer
D. Societal marketing
Transporting and storing goods is part of which of the following marketing channel functions?
A. Inventory Channel
B. Direct Marketing Channel
C. Physical Distribution Channel
D. Warehousing Channel
View Answer
C. Physical Distribution Channel
Which of the following statements is the most correct statement?
A. The delivery of Goods & Services from producers to their ultimate consumers or users includes many different activities. These different activities are known as marketing.
B. Marketing is to ensure that the product is easily & effectively moved from the point of production to the target market & ensures that the product can be easily accessed by customers.
C. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society
D. Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service, or the activity of trying to bring this about.
Answer
C. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society
______is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries.
A. Marketspace
B. Marketplace
C. Metamarket
D. Marketpace
Answer
C. Metamarket
The ____ concept holds that consumers will favour products that offer the most in quality, performance and innovative features.
A. Marketing
B. Production
C. Product
D. Selling
Answer
C. Product
______ are products bought by individuals and organizations for further processing or for use in conducting a business.
A. Consumer products
B. Speciality products
C. Industrial products
D. Personal Products
Answer
C. Industrial products
When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created.
A. customer satisfaction
B. planning excellence
C. a quality rift
D. a value line
Answer
A. customer satisfaction
According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function?
A. Promote marketing intelligence.
B. Develop sales tactics.
C. Develop the customer proposition.
D. Work with other business functions and third parties.
Answer
B. Develop sales tactics.