This is a list of Management Information Systems Reference Books & Textbooks. This list consists of author name, edition, publisher, no. of pages and other details about book. This list will be useful for students of MBA, MCA, BCA, BBA, PGDM, MMS, Engineering and other management courses. Below is the Read more…
Below is the list of Java reference books and textbooks. These reference books are equally useful for JAVA, Java Server Pages, Java Programming and related topics. Students of Engineering, IT, MCA, BCA and other software related courses can refer these books for learning as well as exam preparation purpose. Beginning Java Read more…
This is a list of Javascript reference books and textbooks with the name of the author, name of the publisher, no. of pages, and other details about the book. This list will help students of BCA, MCA, MBA IT specialization, and other technical courses. List of reference books for Javascript. Read more…
Below is the list of Finance reference books and textbooks. These books can be used for studying Finance Management. This list includes the author name, publisher name and other details about the book. Students of MBA, MMS, PGDM, BBA, Bcom and Mcom and other management and commerce courses can take Read more…
Below is the list of top and best advertising books. This includes reference books and textbooks for Advertising or Advertisement written by renowned international and Indian authors. You will find detailed information about Advertising books with name of Authors, Edition of the book and name of the Publisher. These books Read more…
The evolution or History of Materials Management starts with the US and World War I. Before the 1st World war, people were unaware of the importance of Materials Management, Inventory Control and Supply chain Management. The concept of Material Management was strengthened with the research papers published by Harvard University. Read more…
Here is the list of best textbooks and reference books for Financial Accounting which is useful for students of MBA, BBA & other management streams. This books can help for the preparation of exams of finance and accounting. The list is arranged in the following sequence for convenience – Name Read more…
Importance of Distribution channels is growing day by day with increased awareness and trust about eCommerce. Distribution or Marketing channels are an important part of any organization to deliver their products and services to consumer properly. This is a set of interdependent organizations or parties involved in the process of Read more…
Wholesalers, Distributors, Agents and Retailers are an important part of any business. Many times they act as a catalyst to manage a sales force, improve promotion, analyse market demand and manage supply according to it. This post covers the need and importance of wholesalers to the manufacturers, retailers, consumers, society Read more…
Distribution Channels also referred to as Marketing Channels or Place. A place can be a location where the product can be purchased by consumer/customer. The distribution channel helps to distribute or move product from one place (generally manufacturer) to another place (Consumer or end-user or customer etc.). Synonyms to Distribution Read more…
There are 5 M’s of Advertising Decisions which helps the marketer to develop better marketing strategies for the organization. Advertising is an important element of the communication mix. Communication mix is an essential part of the 4Ps of marketing mix which plays an important role in marketing decisions. So, we Read more…
Below is the list of Microcontroller Reference Books & Text Books. This list of Microcontroller reference books is useful for engineering and computer students, researchers and teachers. Microcontroller & Embeddeed Systems Authors: Mazidi, M. A/ Mazidi, J. G. Publication: Pearson Education Microcontroller: Architecture, Programming & Applecations Ayala, Kenneth J. Edition: Read more…