Discriminant Analysis is somewhat similar to regression analysis. To predict dependent variables in both techniques, we can use dependent and / or some independent variables. In this, the dependent variable is categorical, not metric. This can be used to classify […]
Many students have confusion about courses and admissions such as BCA, B Tech or B Sc. etc. If you are searching the answer to this question BCA Vs BTech – Which is better BCA or BTech Computer? then you are […]
Theory of constraints (TOC) is described first by E.M. Goldratt in a novel – The Goal. This book describes the philosophy & its accompanying methodology (TOC) by using the story of a fictitious plant manager as he struggles to make the […]
Selective perception theory serves as the basis for the effectiveness of placebos. It is based on the idea that humans will act based on the beliefs they have, even if the beliefs are false. This theory is an important part […]
Diversity of Consumer Behaviour mainly studies the variety of nature of Consumer, their characteristics, preferences and change. Consumers are diverse in nature. They can be divided into main two types – Personal and Organizational and both are different from each […]
Pioneer behaviourists Ivan Pavlov and Jon B. Watson insist that it is advisable and fruitful to study the behaviour of the human being which is visible than studying the mind which is elusive in nature. The concept of the Behavioural […]
The term Strategy is derived from the Greek work Strategos in the 18th Century. The strategy has a background of Military for its Origin or evolution. The concept of strategy evolved slowly from Military Strategy to Business Strategy or strategic […]
This post covers the previous years Product & Brand Management Question Papers. For making these sample sets, we have referred previous years Pune University Product And Brand Management (PBM) question papers. These PBM question papers will help students of MBA, […]
