Understanding the importance of Organisational Behaviour provides direction to the Organisation. Organisational behaviour has great significance & relevance in today’s business environment. Studying OB helps to understand and predict organisational life. It also helps to understand the nature and activities of people in an organisation. It has great need and Read more…
Below said is the list of Best books for Integrated Marketing Communications. This list of IMC books consists of Textbooks & Reference Books for Integrated Marketing Communications with the author’s name, edition, pages, price and Publisher details. This list of Best Books for Integrated Marketing Communications will help students of Read more…
Below is the list of best topics for Group Discussion. These recently updated interesting GD topics will help school & college Students, Teachers, and researchers for competitions, debates, co-curricular & extra-curricular activities. This list includes discussion topics useful for students studying in MBA, MMS, PGDM, PGDBM, MCA, BE, B Tech, Read more…
The Social Cognitive Theory is a framework that will give a base to understand human behaviour. The social cognitive Framework in Organisational Behaviour states that the person and the external situations are interdependence with each other along with the behaviour itself to determine the behaviour. It means that along with Read more…
Swedish economists Eli Heckscher and Bertil Ohlin developed the theory of relative factor endowments to answer the question – “How do the countries acquire comparative advantage?” Heckscher Ohlin Theory of International Trade considers Factor endowments of the trading region to predict patterns of commerce and production. The key factor endowments Read more…
This post covers the importance of motivation in an organization with the help of the following points. We also have given some examples to simplify the concept of employee motivation and it’s importance in the workplace to improve the efficiency & efficacy of the work. Motivation is important for both Read more…
There are various factors or disciplines which affects consumer behaviour. These interdisciplinary dimensions can change Consumer Behaviour and their buying decisions. This article will explain the Interdisciplinary Dimensions of Consumer Behaviour with suitable examples. Five Interdisciplinary Dimensions of Consumer Behaviour 1. Economic Demand, Supply, Income, Purchasing Power 2. Psychology Needs, Motivation, Read more…
Personal Consumer and Organizational Consumer are the two main categories of Consumers. We can divide consumers as per the use and requirement of products and services and their use or purpose of buying the things. After reading this article you may get the answer to the question – What is Read more…
This article explains Consumer Behaviour definition and concept in a simplified way. It also elaborates on nature and meaning in detail with the help of various examples. Nowadays, consumer is the main focus of any business. Getting an idea about Consumer Behaviour and their actions to purchase or prefer any Read more…
Historical Evolution of Strategic Management and Business Policy started in 1911 at Harvard Business School. In 1911 HBS introduced an Integrative course in management to create general management capability. The base for the introduction of this course was case studies used at the school for the instructional purpose since 1908. Read more…
This article covers the Theoretical Framework of Organisational Behaviour and related theories. Even though Organizational Behavior is a study of behaviour which is not visible, some theories are developed which will give a framework to understand, predict and manage the behaviour of the human being in the organisation. Even though Read more…
Here is the list of Logistics Management Reference books & Text Books with the Name of the Author, the Name of the publisher, No. of pages, the price and the reviews. Students of PGDM, MMS, MBA, Mcom, BBA, Bcom and other management branches can refer to these books for exam Read more…